Tell AI who you are, and who vouches for you
Generate Organization JSON-LD with sameAs links to the profiles that confirm your identity. This is the on-site signal that ties your store to the wider web AI already trusts.
<!-- Generated free with UnderstoodBy.ai (https://www.understoodby.ai/tools) -->
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization"
}
</script>
Why this is the one most stores skip
Being readable gets you into the conversation. Being trusted gets you recommended. Organization schema with sameAs is where those two meet on your own site. The sameAs field links your brand to its entries on Wikipedia, Wikidata, LinkedIn, Crunchbase, and your verified socials. Those are the exact sources AI uses to decide that a brand is real and worth naming.
You cannot fake your way onto Wikipedia, and that is the point. But once you have earned a presence on a few authoritative profiles, this markup connects them to your store explicitly, so an assistant can follow the trail. If you have no entries to link yet, that gap is the real work, and it is exactly what our paid audits help you close.
How to install it
Shopify
- Add the generated script to theme.liquid so it loads site-wide (one Organization block per site).
- Use the same details everywhere: name, URL, and logo should match across your site and profiles.
- Validate in Google Rich Results Test.
WordPress / WooCommerce
- Add the script via your SEO plugin knowledge-graph or custom-code settings.
- Avoid duplicating an Organization block your plugin may already output.
- Validate in Google Rich Results Test.
Next.js / custom
- Render the Organization script once in your root layout <head>.
- Keep the sameAs list current as you earn new profiles.
- Validate in Google Rich Results Test.
Questions
What is sameAs and why does it matter?
sameAs lists the URLs that represent the same entity elsewhere: your Wikipedia page, Wikidata item, LinkedIn company page, and socials. It helps AI and search engines confirm your identity and connect your store to sources they already trust.
I do not have a Wikipedia or Wikidata entry. What do I link?
Start with what you have: LinkedIn, Crunchbase, Instagram, your verified socials. Earning a Wikidata or Wikipedia presence is a bigger project, and it is one of the highest-value things you can do for AI recommendation.
Should this go on every page?
Add one Organization block site-wide, typically in the global head. Do not repeat it per page.
Does this help with being recommended, or just found?
It supports both, but its real value is on the trust side. It is the on-site half of recommendation. The off-site half is earning the profiles you link to.
Want to know how AI actually reads your store?
This tool fixes one signal. Our free scan checks all of them and gives you a 0 to 100 AI Visibility Score in about a minute, no signup to see it.
Get my free score